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Amazon’s New Kindle Fire Has Innovative Parental Control Options

Kindle Fire Time Limits give parents granular control over kids screen time (Photo by Larry Magid)

Amazon CEO Jeff Bezos has four kids and knows what it’s like to make sure his kids are using technology appropriately.  So the new Kindle Fire HD tablets, announced at a press conference today, feature a service called Kindle FreeTime that allows parents to set time limits based on the type of content their children are viewing.

For example, you could give them unlimited time reading books while putting limits on the times they can watch video or play games.  The built-in software allows parents to create multiple profiles for different family members so one-rule doesn’t have to apply to all members of the household.

Bezos said the screen turns blue when the kids run out of the pre-set time so parents can tell from across the room.


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